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Will energy consumption stay private?

Sábado, Febrero 4th, 2012

It's clear that the consumption of energy has external effects that impact more than just the person who is paying for it. Geopolitical, health and economic issues come to the neighbors and nearby citizens of entities that are using a lot of power.

It was always straightforward to see who was burning a lot of wood or drove a huge car. It's easy to see when a company has a huge smokestake belching carbon. What happens when sensors make it easy to see how efficient a machine is, how much of a resource is being consumed and how much exhaust is being spewed? What happens when Google maps shows you the block or the building that consumes the most electricity, or makes it easy to compare across industries?

When we have the opportunity to rank consumption by industry or by neighborhood, will we? We already watch our neighbors litter or have loud parties or paint (or fail to paint) their house...

A significant byproduct of the connection revolution is that things that were private because they were difficult to measure will no longer be private. When devices can talk to each other, the information rarely remains private. It's not going to stop with energy, of course. Just about all our buying decisions are going to be shared, and that changes the marketers job.

In a world of horizontal marketing, where tribes are aware of what their members are up to, I think it's going to happen quicker than most people expect.

Newt Gingrich and the Moon Colony

Sábado, Febrero 4th, 2012

Don’t get me wrong, I Hell will freeze over before I would ever vote for Newt Gingrich. First, off the man was named for a lizard. Secondly–and more seriously–you can directly track the origins of the current polarization between the two major US political parties on Gingrich’s tenure as Speaker of the House.

And like every candidate in this the most mud-slinging president primary campaign in history, he has been made to look bad in a great many ways. It is hard for me and others to recognize what sometimes happens and that is good ideas come from bad people.

A few weeks back, Gingrich proposed that we build a space colony on the moon and that has been the subject of a great deal of ridicule. Comedians are still having their fun with that one and Tweeters still wonder what Gingrich was smoking.

But wait a minute. Forget who the source is. Think about the idea. We elected the current incumbent because we thought he had a vision for America, because his eloquence fooled us into thinking he could lead better than he has led. And among his early actions was to shut down NASA’s manned space program. Too expensive he said. These are tough times.

So a bunch of our nation’s brightest scientists got laid off and a whole supply chain of human’s got financially hurt in the name of this great frugality.

Years ago, a young visionary president who made great speeches was elected president. In his first, special address to Congress, in his first of three springtimes in office Jack Kennedy said, “Before this decade is out, of landing a man on the Moon and returning him safely to the Earth. No single space project in this period will be more impressive to mankind, or more important in the long-range exploration of space; and none will be so difficult or expensive to accomplish.”

And, as I recall, their was a landslide of comic parody, as well as editorial columns explaining why man could never walk on the moon and besides what would he do once he got there?

The answer, of course, is the reason people should walk on the moon is the same reason why humpback whales jump completely out of the ocean: Because they can.

It seems to me, that what makes us unique from other animals is that our entire history is based on going beyond what we have done. Before we consider the benefits or catastrophes, we simply have to see if we can do it.

Why should man walk on the moon? Because some day, we can build a colony on it? What will we do then? Look around and see what else we can do, where else we can go, we can learn more about the moon, and thus about the earth and our universe and how life got to here and anywhere else that it might exist.

And yes the cost is huge at a time when people are losing their homes. But to me, the cost is an investment, one that will create a great many new jobs that may be more appealing than the manufacturing our current president seems to be focused upon.

What we learn along the way will give the world new technology that is likely to pervade into computing, science, medecine, earth sciences, the classroom and places that we cannot yet imagine.

It seems to me that Newt’s Moon Colony is the only idea I’ve heard from any candidate for president, and what we need more than business managers, speechmakers and ideologues in the White House is someone with vision and leadership capabilities.

No I do not want Newt to be president. But I do think he should be commended–not ridiculed–for this idea which s entirely worthy of consideration and intelligent debate.

Don’t you?

 

 

 

 

 

 

 

Rightsizing your passion

Sábado, Febrero 4th, 2012

Excitement about goals is often diminished by our fear of failure or the drudgery of work.

If you?re short on passion, it might be because your goals are too small or the fear is too big.

Do a job for a long time and achieve what you set out to achieve, and suddenly, the dream job becomes a trudge instead. The job hasn't changed--your dreams have.

Mostly, though, it's about our fear. Fear is the dream killer, the silent voice that pushes us to lose our passion in a vain attempt to seek safety.

While you can work hard to dream smaller dreams, I think it's better to embrace the fear and find bigger goals instead.

Poor data quality - an often overlooked cause of poor customer satisfaction scores

Sábado, Febrero 4th, 2012

Big Data: Will Open Source Software Challenge BI & Analytics Software Vendors

Sábado, Febrero 4th, 2012

Co-Creation and Open Innovation from HYVEinnovation

Sábado, Febrero 4th, 2012

Exceeding expectations or solving customer problems: What?s more important?

Sábado, Febrero 4th, 2012

What the Social World Thought of the Susan G. Komen Debacle This Week

Sábado, Febrero 4th, 2012

When to Use Customer Service Games in Training

Sábado, Febrero 4th, 2012

The Private Role of Facebook?s Public Offering

Sábado, Febrero 4th, 2012

Align Industrial Websites with Sales Process

Sábado, Febrero 4th, 2012

The Football Used in the Big Game

Sábado, Febrero 4th, 2012

Great Sales Management Advice from Football’s Greatest

Sábado, Febrero 4th, 2012

What Were the Biggest B2B Marketing Disruptions of 2011?

Sábado, Febrero 4th, 2012

The Salesman and His Magic Pen

Sábado, Febrero 4th, 2012

Maximizing Sales Management Impact

Sábado, Febrero 4th, 2012

My Apple Customer Experience: how it turned sour and why I am not buying Apple products

Sábado, Febrero 4th, 2012

Understanding the Building Blocks of Insight

Sábado, Febrero 4th, 2012

Closing Bell: Komen reverse decision after social media onslaught | Google rejects EU request | Malware bouncer

Sábado, Febrero 4th, 2012
Social Media: Komen learns power of social media: Facebook, Twitter fueled fury. Most Facebook users get more from it than they put in, study says. Legal/Regulatory: Google rejects EU request on privacy policy consolidation. Security: Google reveals Android malware 'Bouncer,' scans all apps. U.S. government's secure Android phones expected this year.

BB+HW+CC+A&SN=D&O

Sábado, Febrero 4th, 2012





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